PPC Advertising Immediate Results Online

PPC in Your Business's Online Marketing Effort

PPC (Pay Per Click) advertising is a powerful internet marketing tool that allows you to instantly place your products and services in front of a multitude of potential buyers. The effect of a properly managed PPC campaign can be immediate and long lasting. Commercial keyword phrases can be identified and tapped into immediately on launch of your campaigns, allowing searchers online to find your products quickly. PPC results are often displayed in the first 3 positions of the search engine results pages. Which are directly in the line of sight of the market you are targeting.

In order to run an effective PPC campaign, you must become familiar with search engine marketing (SEM) platforms like Google AdWords and Bing Ads. The advertising platforms are similar to one another and the key similarity is that you only pay for the ads when searchers click the link to your ad. There are several important considerations when creating and optimizing a PPC ad campaign, common to both systems..

Creating a PPC Campaign

Of course the first step in creating effective PPC campaigns will be to complete your keyword research, to ensure that you target commercially viable search queries. Then you will create accounts in Google AdWords and Bing Ads. Of the primary PPC platforms, Google is by far the most popular due to the domination of the search engines it possesses. However Bing Ads are a common choice due to the relative affordability of their CPC advertising (cost per click). Finally Facebook has a highly targeted PPC platform that you may consider.

Once you have set up your accounts it is a fairly straightforward process to create your campaigns, step one is to set your daily budget. You can spend as little as $10/day, or as much as several thousand dollars a day, depending on your available funding.

Once you have decided what your budget will be you have to decide whether you will bid on text based or visual ads, and create an image or headline relevant to your topic. Next you will decide your maximum bid, or the amount you wish to pay for each click at maximum. for the keywords you decided to target in step one.

You will select keywords based on your target market. I like to examine the advertising that is displaying in the dominant positions for ideas on how to design my ads. I also examine display ads when I select an images for display advertising. If you are a dentist seeking new clientele, you might use a phrase like "free teeth cleaning" or "$10 tooth Whitening" as an incentive to click to your page. The success of your campaign is based on the perceived value of your offer.

Optimizing Your PPC Campaigns

There are many techniques available to the experienced AdWords campaign manager to optimize PPC campaign results. The first and most important aspect of a successful AdWords campaign is to ensure the relevancy of your ad to your landing pages. Google assigns a relevancy score from 0 - 10 to any advertisement, and the higher the relevancy score you attain, the cheaper your clicks will be and the greater likelihood of attaining good click through rates (CTR).

Once you have mastered the process of optimization you can maximize your campaigns through replication, using the AdWords Reader and similar tools. Other techniques include the use of negative keywords. A negative keyword is selected to prevent the display of the ad when these keywords are selected in the query. For a chiropractor, in example, you may choose not to display your ad when the term "pain medication" is chosen, as searchers seeking advice in that category may click on your ad, but are not likely to engage your services. Another example might be a flooring contractor selecting DIY as a negative keyword.

Laser Target your PPC Campaign

You can not only optimize your AdWords campaigns for relevancy, but you can target your campaigns to specific geographic locations. You can target your ad campaigns to a specific distance from your city. If you are a brick and mortar based business in Milwaukee, you may not want to display your ad campaign in Chicago. If you use Facebook for PPC you can micro target to Gender and age categories as well as geographic and interest targeting.

PPC Analysis

Once you have your ad campaigns up and running, you are going to want to track the results of your efforts. Thankfully, the advertising platforms have made the process of tracking your campaigns very simple, you can use the default campaign reporting, or design custom tracking reports from the dashboard of the ad platforms. The purpose of data analysis is to help you improve your overall campaign effectiveness.

Both of the most popular Search engine platforms, Google and Bing provide detailed analytics for your ad campaigns. And Facebook provides detailed reporting functions as well. It does take some time to learn the science of ad campaign analysis, and you may be fully employed in the operation of your business. In this case it may be a good idea to select an experienced Internet Marketing Advisory agency, rather than spending a lot of time learning to create and manage your PPC campaigns. That way you can concentrate on your ROI, instead of the technical process of PPC management.

You have to create relevant, high quality campaigns to properly use Google AdWords and similar PPC ad platforms. To achieve your objectives you will have to target your campaigns to individuals who have a commercial interest in your goods and services, and who display intent to purchase. The key to a successful PPC campaign is to ensure that the keyword phrases are commensurate with this objective. When you target and optimize correctly, you will send highly targeted traffic to your landing pages, and realize a solid ROI on your campaigns. If you fail to properly optimize your campaigns, you may end up spending a lot of money, yielding limited results.

Computer-Aided Coaching for the Chiropractic Office - Billing and Management

Freshly graduated chiropractic doctors have a lot on their plate, often too much, in fact. They must market their practice while remaining at the cutting edge of patient care and attending to an increasing spectrum of patient needs. They also must run an efficient office, collect money, manage staff, handle cash flow, and, perhaps most overwhelming of all, manage billing and interact with insurance companies whose not-so-hidden agenda is to minimize payouts.

Even experienced chiropractors face more difficult office management problems in comparison to their colleagues in the mainstream medical care system. In addition to "standard" insurance claim problems because of healthcare market oligopsony and adversarial billing environment, chiropractors typically handle retail sales at the point of service and manage individual custom-designed patient care plans. They have significantly higher frequency of patient visits, lower average reimbursement, and higher rate of post-payment audits. Obviously, the standard SOAP note management and electronic patient scheduling and billing systems are insufficient, and chiropractic office management systems must be optimized to the unique needs of the chiropractor.

Seasoned coaches can help chiropractors build their practice and optimize their practice management systems. Dr. Mathew Dietz, owner of a successful practice in Chicago, says that his coach "has this supernatural way of knowing what I'm about to go through and prepares me for it. I don't think I could have built this practice without him." A good coach is critical to help the newer chiropractor stay on top of these details without taking his or her eye off the ball, which is providing excellent patient care.

To meet the growing demands of new chiropractors while creating a way to keep their own heads above water, coaches use monitoring systems that put the collective data of students within easy access. But traditional student practice monitoring methods are expensive and slow. They are dependent on the student reports not only for timeliness, but also for accuracy and relevance. And because it takes time to accumulate and convey this information to the coach, the quality of information received across the spectrum of participants is likely to be inconsistent.

Traditional methods are especially deficient for identification and response to what, for lack of a better term, could be thought of as "problem students." While such students might seem to understand the imparted wisdom of the coach, the data they share might be less than accurate - especially if they don't really "get it" in the first place - and, without comparison to a reference database, out of meaningful context from the coach's point of view.

Internet and process automation can help solving such hard problems. An automated data collection and coaching assistance system can be an effective solution for the coach who is building a business and can't be overcome by problem situations. A coach assistance system must be designed with these specialized chiropractic parameters in mind. It must be a centralized system for workflow management, one that stores every bit of information in a central repository and provides a single point of contact access via the internet to both aggregate and individual patient information. A coach assistance system tracks and monitors all practice activities, then sorts and processes them by product and by patient across the entire trainee population. It then flags any aberrations and isolates the trainee who is most in need of coaching advice promptly, meaningfully, and efficiently.

The result of using an automated system for the aggregate management of a chiropractic practice is a classic win-win for both coach and student. The student receives the immediate attention of the coach and the consulting value-add that goes with it, while the coach isn't expending a disproportionate amount of time and energy on a problem situation that detracts from his or her overall business management and growth strategy.

Relieving Symptoms of Tendonitis With Chiropractic Therapy

Whether it be tennis elbow, runner's knee, or jumper's knee, all these conditions point to tendonitis: a fibrous tissue inflammation that connects the muscles to the bone, causing movement restriction and resulting pain. Often, athletes (casual or not) are likelier to develop tendonitis simply because of their partaking in repetitive activities. Computer programmers and typists are also prone to wrist tendonitis due their repetitive keyboard use. Similarly, pianists may also be afflicted with the same problem.

Traditional medicine has often relied on treatments that merely address the symptoms, such as cortisone injections. However, steroids and anti-inflammatories only mask the symptoms of a problem that will return the moment the injections stop. They also bring about myriad side effects. Anti-inflammatories often results in stomach and intestinal pain. In fact, more than a third of people on anti-inflammatory drugs report gastrointestinal pain.

Causes of Tendonitis

• In the majority of cases, tendonitis is due to strain of repetitive movements. Strain can also be due to too much stress placed on the tendons from improper or imbalanced exercise routines.


• Aging. As the body ages, tendons harden and lose some of their elasticity. This translates into joint inflexibility.


• Injury. Occasionally, tendonitis develop following another tendon or joint injury. In such cases, tendonitis may develop because the injury has not fully healed.


• Other conditions, such as rheumatoid arthritis, can cause tendonitis as a result of unusual pressure or strain on the tendons.


• Thermal injury. Occasionally, thermal injury can bring about tendonitis, affecting the hands, wrists, and feet. Rock climbers and hikers sometimes report thermal injuries.

Symptoms of Tendonitis

• Pain when the tendon is under pressure. Pressure can come from weight lifting, playing tennis, or any type of manual job (such as typing).


• Movement restriction without pain.


• Pain, swelling, or stiffness to the affected area.


• Restricted movement in a specified area. For example, someone with tendonitis in the bicep may not be able to move the arm fully.


• Pain to the affected area when touched or moved. As tendonitis progresses, pain may occur irregardless of whether the tendon is under pressure or not. In such cases, pain may occur as a result of the area being merely touched.


• A burning sensation around the affected area. Or, in more serious cases, the area becomes swollen, red, warm or "lumpy" as a result of accumulation of fluid and inflammation.

Tendonitis Treatment

• Stop the activity that is causing the pain, resting the the affected area for at least 3 weeks. After a period of rest, the tendon will likely be able to heal itself.


• Mobilize the area, if possible, with braces.


• As part of rehabilitative exercises, gentle stretching and strengthening exercises will help restore tendon mobility. Contact a chiropractic doctor for precise advice on the proper type of exercises to perform. You will also receive advice of warming up techniques that can decrease the risk of muscle strain.


• Employ massage therapy. Massage therapy helps ease the pain of tendonitis and may help recovery. Your chiropractic doctor will know of an appropriate massage approach for your condition.


• As part of a healthy, calcium-rich diet for healthy bones, make sure to eat fruit, fresh vegetables, seeds, and nuts. Aim to include salmon, tofu, sardines, and grains in your regular diet. In addition, including a cup of yogurt and another glass of low-fat or skim milk can add precious milligrams to your daily calcium intake.


• Ice therapy. Ice therapy may help alleviate pain or reduce swelling.


• Ultrasound treatment. The use of ultrasound may help break down scar tissue around the tendon, increasing circulation and softening the affected area. It may also help with the pain.

Contact Your Chiropractic Doctor

Doctors of chiropractic are licensed experts familiar with the diagnosis and treatment of tendonitis. With an adequate recovery approach, your tendons will improve or altogether recover from its present impairment. Studies show that chiropractic care is one of the most helpful therapeutic approaches for a variety of conditions. Your chiropractic doctor has many tools to help address your pain and discomfort.

Common Chiropractic Equipment

Ever wonder what that machine you see in the chiropractor's office is? How about what the table you lie on is called? The machines in the chiropractor's office are all designed to solve your many back ailments. As high tech and intimidating as the machines seem, they are really quite fascinating to understand. In this article there will be several machines listed that are common in chiropractic office. We will also tell you what they do and how they work. Hopefully next time you go into the chiropractic office you will have a better feel for what is being done to your back.

Computerized Traction Tables

Computerized Traction Tables are non-surgical devices that relieve back and neck pain that is caused by pressure put on the spine. The table stretches, pulls, and relaxes the different parts of the spine. Older traction machines would sometimes pull too quickly and cause uncomfortable or ineffective pain relief. The computerized table, however, is slow and can be controlled much easier than its ancestors. So what is it doing to you? The patient is strapped in to this machine and it will slowly reach enough tension or "pull" that the pressure on the disc will be released. The machine decreases the pull in smaller and smaller increments to release all of the pressure without harming the patient. The reasons for spinal decompression include regaining normal length and alignment of the spinal cord, to lessen or eliminate muscle spasms, and to relieve pressure on nerves (especially spinal).

BioDex Balance System

The BioDex Balance System is designed to improve balance, increase agility, and develop muscle tone. This system allows for patients to do training in both static and dynamic formats. Among the wide variety of training methods this system offers are, postural stability training, maze control training, weight shifting training, random control training, limits of stability training, and percentage weight bearing training. The machine features a moving plate that patients stand on. The plate shuffles in different ways depending on the training needed. Through repeated exposure, muscles and coordination are built. With focus on the knees, ankles, hips, and lower back this machine will improve coordination, balance and muscle within 6 to 8 weeks for most patients.

Free Motion Dual Cable Cross

The Free Motion Dual Cable Cross might be a mouthful to say but is a machine you are likely familiar with if you have been in a gym. This machine has two cables that can be positioned in a variety of directions depending on what you want to work out. You then assign weight to the cables and pull away. With twelve vertical and nine horizontal settings, this machine can essentially cover any movement pattern. While common in gyms for simple weight-lifting, a skilled chiropractor uses these for rehabilitation and movement training.

Power Plate

The Power Plate is a vibration machine used at some chiropractic practices. By using unique acceleration technology it stimulates the brain's natural response to vibration. If you remember the 80s there were vibration machines that used bands to "rub away the fat". Power Plates use the vibration in a different way. By standing on the plate, doing regular exercises, the vibration intensifies the muscle strain and creates a stronger workout in less time. Additionally, the unstable feel of standing on the plate generates coordination and balance benefits. This can also be accomplished by the much less safe method of working out in an earthquake.

Medical machinery includes many of the most intimidating machines we regular folk ever have to interact with. Having an understanding of what these devices do makes it easier to step into/on/around them and start reaping the benefits of human ingenuity. So, when you next walk into your chiropractor's office, take a look around and see if there are any machines you might recognize. Hopefully knowing how it works will make it a little less creepy.

Exactly How Is Chiropractic Neurology Distinct From Medical Neurology?

Chiropractic Neurology often known as functional neurology is the study of the nervous system like brain spinal cord and peripheral nerves from a functional or physiologic viewpoint. It can be a lot like traditional medical neurology in that the very same diagnostic procedures utilized in order to identify malfunctions within the brain, spinal cord and nerves.

Having said that chiropractic neurology differs from medical neurology in numerous critical ways. The medical neurologist will form a diagnosis after a physical assessment of a patient and the results of his or her MRI, CT, electromyography as well as other tests of neurophysiology. The chiropractic neurologist will similarly make use of advanced diagnostic tests and after an extensive neurological examination of a patient reach a diagnosis. What happens after that is what really sets the two occupations apart. Once a medical neurologist has developed a diagnosis for his patient, the treatment in most cases includes prescribing medications to control symptoms. A good example could possibly be the application of centrally acting muscle relaxants to control muscle spasms. The chiropractic neurologist once he confirms his diagnosis will additionally assess the functions that are lost or impaired resulting from the neurological affliction. Then embark on a course of neurological rehabilitation to attempt to bring back lost function or improved diminished function in those regions of the nervous system that are impaired.

Oftentimes the chiropractic neurologist might employ herbal treatments or some other natural materials which behave similarly to prescribed medications, but more typically the chiropractor will employ tactics that utilize reflexes that exist within the nervous system that can often be used to further improve or restore impaired function.

One example of this to demonstrate the distinction between medical and functional treatment of illnesses with the nervous system might be muscle spasms. As we previously discussed a drug can be given for example to relax a spastic bicep muscle. However built-into the circuits of the nervous system is a reflex sometimes called the agonist-antagonist reflex. In our example the biceps is looked upon as the agonist muscle. The antagonist muscle to the biceps is the Triceps muscle. So when the bicep muscle contracts or becomes spastic, it's agonist muscle the triceps, automatically relaxes. This particular muscle reflex is automatic and usually requires very little conscious thought or effort. The chiropractic neurologist will use this kind of reflex (as well as numerous other built-in reflexes) that can help his patient. Let's go back to our patient with spasm within his biceps muscle. As an alternative to providing a drug that serves as a muscle relaxant and lessens spasm within the biceps muscle, we could make use of the agonist-antagonist reflex to relax the spastic biceps. When the chiropractic or functional neurologist can activate this patient's triceps muscle, the spastic biceps will relax reflexively. Or stated more simply automatically. This is merely a straightforward example meant to demonstrate the similarities and distinctions between medical neurologist and functional or chiropractic neurologists.

In a nutshell both professions diagnosis and take care of neurological conditions working with standardize neurological examinations and assessment. The functional neurologist seeks to bring back lost or impaired function working with techniques of neurorehabilitation, as opposed to the medical neurologist who typically seeks to control symptoms utilizing prescriptions.

Diagnosis and Treatment for Bulging Discs Is Not Beyond Reach

A bulging disc is not necessarily a cause for panic as they are fairly common in both younger and older people. A bugling or protruding disc is usually see at high rates on MRIs in patients that suffer with back pain but are also found in patients that are not suffering from back pain. A recent study demonstrated that from a random sample of patients, a full 50% presented with positive disc pathology on MRI, although only a handful reported symptoms. Young and old, heavy or slim, those leading aggressively active lifestyles as well as sedentary ones, can be equally at risk.

Occasionally, disc bulges have a definable trigger or event; perhaps the patient performed a maneuver and felt (or heard) a "pop", followed by extreme pain and/or immobility. More often than not, however, the symptoms present gradually with the root cause having taken place at some time in the past. A series of "micro-traumas" will actually accumulate wear on the disc until it reaches a literal breaking point. There is a difference between a disc bulge and a disc herniation. Both can be diagnosed by looking at a lumbar MRI. A disc is made up of two parts and can be thought of as a jelly doughnut:

• Nucleus- the inside part of the disc that is soft and compressible (the jelly)


• Annulus- the tough outer portion that contains the nucleus (the dough)

With a disc bulge the material within a disc will remain intact with the annulus pushing out beyond its boundaries. In an herniation, the jelly (nucleus) actually extrudes through the annulus. This is typically considered more severe and a greater cause for concern.

The bulging or herniated disc can cause leg pain or foot pain, known as sciatica, when it presses against (impinges) the sciatic nerve. If nerve compression is left untreated, it can result in permanent leg pain and weakness.

When a disc bulges enough to cause narrowing of the spinal canal it is also considered to be a serious condition. If there are bone spurs present on the facet joints behind the bulging disc the combination of these spurs and the bulging of the disc may cause further narrowing of the spinal canal in that area.

The care of a patient with a lumbar bulging disc is far from standardized. To a certain extend the treatment of a patient's bulging disc should be more individualized. Common therapies for lumbar disc bulges include chiropractic, physical therapy, lumbar traction, inversion table therapy and lumbar epidural steroid injections. The goal of therapy is to decrease the disc bulge and its compressive effect on the nerve root. Treatment of a bulging disc will mainly be dependent on the degree of bulge and/or nerve compression (as evidenced by MRI or CT Scan), the length of time the patient has suffered with his or her symptoms and the severity of the related pain. Most treatments will start with six to twelve weeks of conservative treatment.

Non-surgical spinal decompression can provide pain relief from a disc bulge or disc herniation. Spinal Decompression creates a negative pressure or a vacuum inside the disc. This effect causes the bulge or herniation to "regress" or draw back from the nerve it may be pressing against and the increase in negative pressure also causes the flow of blood and nutrients back into the disc thus facilitating the body's natural healing response. An example of this intervention is the flexion-distraction therapy which is utilized to great effect by your chiropractor in Chicago. A decade's worth of study has demonstrated this pain-free, non-invasive regimen to be approximately 80% effective - eliminating the need for drugs or surgery at all.

The amount of time invested in conservative treatment needs to be addressed on an individual patient basis. No patient's symptoms will present alike. In the patients that are still able to lead a productive lifestyle with only minor aches and pains a longer conservative treatment would most likely be advised. Back surgery for bulging disc treatment should be the absolute last resort. For some patients the pain and loss of productivity is just too much to handle and after conservative treatments are explored for a shorter duration and there are no changes in the patient's symptoms, surgery to decompress the affected nerve is advised. Of course, patients that do not feel any recovery after six to twelve weeks of conservative care will often find themselves looking into the final bulging disc treatment option of surgery for their bulging disc.

NOTE: Any patient who has progressive neurological deficits, or develops the sudden onset of bowel or bladder dysfunction, should have an immediate surgical evaluation as these conditions may represent a surgical emergency. Fortunately, both of these conditions are very rare, and most surgery for a lumbar herniated disk is an elective procedure.

Exposing The Myths, Untruths and Outright Lies About Chiropractic

Considering the increasing amount of people suffering from health problems and chronic pain in the United States, it's amazing to find how few have considered chiropractic care as a potential solution. If they could only get past the negative and misleading stereotypes, a majority would benefit greatly from some form of chiropractic care. Most people don't get or seek the care they need because they and the people they talk to, are victims of the myths, untruths and outright lies about alternative medicine. This article is meant to set the record straight and expose some of the most common misconceptions.

Looking Beyond The Stereotype of Chiropractic

Somewhere along the line, you may have heard the phrase, "Cracking Bones doesn't do anything for you." This is a great example of a completely untrue and negative stereotype of chiropractic. What chiropractors actually do, is adjust your spine. In Lehman's term's, when spinal bones get subtly out of alignment. they pinch or choke the delicate nerves as they exit the spine. These nerves control the function of every part of your body. Symptoms like musculoskeletal pain arise from misalignment of the spine. An adjustment treats these symptoms and provides pain relief, by providing a subtle correction of your spine's alignment. Adjustments also restore the normal, proper function of your nerves and entire body. "Cracking Bones" doesn't do anything for you, but getting a proper adjustment makes you healthier and acts as a natural pain reliever.

Let's Look At Some of The Top Myth's, Untruths and Outright Lies

#1 - Chiropractors are not real doctors

Truth - Chiropractors are, by law, licensed and insured primary care physicians and are licensed and certified to be able to examine, diagnose and treat and/or refer patients. Out of the three most common primary care physicians (D.C's, M.D.'s and D.O.'s), chiropractor's are the only non-drug, non-surgery primary care physicians that are "licensed to treat human ailments without the use of drugs and without operative surgery" (Medical Practice Act of 1987).

#2 - Chiropractic and Alternative Medicine Isn't Scientific

Truth - More and more clinical research is being done on chiropractic and alternative medicine. This research is being conducted not to determine IF these types of solutions work, but specifically HOW it works (Details to be discussed in a future article).

#3 - It'll Hurt Even More/It's Not Going To Work

Truth - This is understandable. Nobody wants to get worse. Through alternative medicine and proper chiropractic care, it's rare for someone to get worse and stay worse. In a relatively short amount of time, a majority of chiropractic patient's show significant and positive improvements in their overall health and relief from chronic pain. Impactful results are achievable through a patient's participation in a personalized treatment program, designed for their individual health goals, lifestyle and current condition. On the rare occasion that a patient is not improving, it is important to re-evaluate their health issue and either change the treatment plan, or refer the patient to another type of health care provider.

Discovering How Chiropractors Are Turning Their Practices Into Cash Practices

As a chiropractor, you know how frustrating it can be dealing with insurance companies. From endless requests for more information, to all the paperwork involved, to having insurance companies cut your bill, it can seem like insurance companies are in it more to make money, and less to help you provide your patients with high quality health care. Well guess what? It's not just your imagination. Health insurance companies aren't interested in helping you provide high quality care for your patients; they are interested in making a profit, and nothing more. Which is why so many chiropractors are switching to chiropractic cash practice.

What is a chiropractic cash practice? It's the same high quality level of care you are already providing to your patients, minus the hassle of dealing with insurance companies. It's a simple concept - you demonstrate high quality care to your patients, charge them for what that care is worth, and then get pay up front. No insurance compliance regulations, no approvals or denials, and no maximum numbers of visits - just being paid for the quality of your care. Imagine what it would be like, being able to focus solely on providing excellent care for your patients, and being paid right away for it. That's what a chiropractic cash practice is.

But because insurance companies have a corner on the health care industry, switching your practice to a cash practice can be difficult. There are lots of concerns associated with converting to a chiropractic cash practice, including:

• What if your insurance patients don't want to switch to being cash patients?


• What if you lose patients to another chiropractor who takes insurance?


• What if your cash patients don't pay when they are supposed to?


• Where will your patients come from if you're not on the insurance companies' lists?


• What do I do with the physical therapy equipment the insurance companies required I have?

These concerns are valid, as are the many more just like them. The truth is that there is risk associated with making any changes to an established business, especially a chiropractic business. And it's true that not all practices will be able to successfully transition to cash practices. But transitioning to a chiropractic cash practice can be done, and in fact hundreds of other chiropractors just like you have successfully transitioned their practices to cash practices. So how did they do it?

The key to many of these chiropractors' success was finding someone to coach them through the transition, and provide them with the answers to these questions - and the hundreds more they had. Good thing is that those who specialize in coaching chiropractors with existing practices in transitioning to cash based practices.If you are tired of dealing with insurance companies that are only interested in making money off your patients, and are ready to provide high quality care and get paid for it, seek help now.

Overuse Injuries - What Causes Them and How to Avoid Them - Part 1

This is the time of year all athletes should be working on improving technique and becoming more fit and balanced. Sports injuries are the result of forces that become too much for bone or soft tissue to absorb and adapt too and therefore cause failure. All sports injuries are the result from an acute or sudden force that is too much for the tissue to overcome (e.g. a sprained ankle or broken bone) or from repetitive forces that overtime create so much stress that the tissues finally fail partially or completely.

These are most commonly known as overuse injuries or repetitive motion injuries. It is these types of injuries that most parents, coaches and athletes do not understand or know how to prevent. For this reason these are the types of injuries that we will focus our preventative techniques on.

Three categories or causes of overuse injuries:

1) Increased training load/volume
2) Inadequate warm-up (this actually results in an acute type of injury)
3) Biomechanical imbalances/improper technique

In Part one of this three part series we will discuss increased training load or volume as a cause for overuse injury.

Increased training load or volume occurs in early season when runners go from not doing much running or very little running outside. The switch to outside with the nicer weather often leads to a rapid increase in training volume. In addition, running outside requires that our legs do more work to turnover due to the friction of the road and the fact that it doesn't move under us like a treadmill belt.

What is the best way to go about preventing too rapid of a training load or volume? Be smart and follow the following guidelines. Make sure that activity increases occur in small increments of no more than 10 percent increase per week in total volume. If you have been running a total of 10 miles a week than you should not increase to more than 11 miles the following week. Using periodization for workouts with a 3 week build phase and then a fall back week in volume also helps prevent overuse injuries. Total volume of running, biking, or lifting is important, but one must also consider intensity.

So when doing speed work for example, first make sure that you are challenging yourself with an appropriate pace. If you are going out to do quarter mile intervals at 5k pace, make sure that you have raced a 5k recently so you know what pace you should be attempting to run at. Running at to slow a pace will not allow for fitness gains. Running at too rapid a pace for the intervals will result in inability to complete the workout and/or too much trainign stress and subsequent overuse injury risk. Once you have determined the appropriate intensity for your intervals you must also consider the volume (total time of each interval and or distance).

Again, make sure not to increase the number of intervals or the total time/distance of all the intervals by much more than 10% per week. Remember fitness gains occur during the rest period after we have caused muscle fatigue and breakdown. If you fail to give your body adequate rest and recovery time, including putting in the proper recovery fluids and nutrients you leave yourself at higher risk of an overuse injury.

In part 2 of this series we will discuss the warm-up.

Back Pain Relief From Proper Exercise Plan

You can find many individuals, who face different types of health issues. When some among these health issues are fatal, some others are not. Back problems are also listed under this category. According to the studies, the number of people with back pain problems is increasing. However, there are numerous causes for this situation. Body movements as well as postures also play a vital role in the health of your back. There are various types of back pain problems that will occur due to weak back and abdominal muscles. This is one of the main reasons why most of the physicians as well as experts suggest simple and lightweight exercises instead of prolonged bed rest.

Practicing simple exercise with proper medication as well as proactive treatments will also help you to get some relive form the back pain problems. Physcial activities will not just help you to get rid of the pains, but also prevent the chances of future back pain problems. Most of the physiotherapists as well as doctors tailor individualized exercise routine with pain relief programs for treating back pains. Stretching and strengthening the muscles, flexing as well as endurance training are some of the exercise program that you can practice.

Besides these, there are different types of other techniques as well as exercises available for treating your back pain. Also, you will be able to obtain many other health advantages by working out for your back. A good exercise routine will help you to get some immediate relief from the pain, strength weal muscles, increase the efficiency of your body movements etc. However, you should ensure that you are not practicing any type of hard exercise routine during the initial stages as it can cause hectic pain to your back.

Long Distance Mastermind Teams - Appreciating the Advantages

Many successful mastermind groups meet by telephone. There is no need to commute to and from the meeting, search for parking, or pay for a beverage or meal-saving time and money. There is a huge, expansive pool from which you can recruit members. You can mastermind with people outside your local area and, in fact, with people anywhere in the world. Another advantage is in having members in the same industry without the worry of competition.

Mobility

A long-distance mastermind group makes it easier for members who travel for business to participate. Also, when a member of a well-bonded group that's been meeting for two years by telephone relocates from San Francisco to Chicago, or even Munich, for example, they take their group with them with nary a ripple except a possible shift in meeting time to allow for the time difference.

Anonymity

There may be some reasons you can't or don't want to draw members for your mastermind group from your local community, such as:

- You live in a very isolated or rural area and there isn't a pool of likely candidates from which to choose members.

- You are well known or grew up in the area where gossip is a favorite pastime. You are starting a new endeavor, making a career change, planning to resign from various boards, whatever. You desire strict confidentiality with no possibility of leaks to a fellow mastermind member's spouse who may mention to someone else and so on.

- You know too much about the people in your area and can't help but bring those preconceived opinions and feelings to bear when choosing members for your group.

Starting with a certain amount of anonymity and a clean slate can be a very positive and freeing thing for a mastermind group. Everyone begins from the same place with no expectations or shared history.

Pure Listening

When meeting by phone, you are not influenced by a person's appearance, facial expressions, body language, distracting cross talk, or anything else of that nature. Some people are uncomfortable and have trouble articulating their thoughts when speaking in a group of people who are staring at them while they talk; yet, they are able to express themselves very well on the phone.

Telephone Etiquette

You will want a quiet, private space for meeting with your long-distance mastermind group. If you have occasional background noise that can't be helped, such as a barking dog, sirens or construction noise, use the mute button on your phone, if you have one. Most teleconference services provide the option of pushing key on your telephone to mute and un-mute yourself.

Beware of the temptation to use your mute button for engaging in off line conversations, no matter how brief; or to answer another phone call or cover the sound of tapping keys as you are responding to email or other multi-tasking. Your complete attention is needed and desired for full participation and brainstorming. People can tell when you are not fully present.

Nuts and Bolts

Telephone headset - A telephone headset helps eliminate fatigue, saves you a trip to the chiropractor, and helps you listen better.

Timer - Use a simple kitchen timer with a clearly audible tone that can be heard by everyone on the phone line to signal a person's sharing time is up.

Recording Device - If you want to record the calls yourself, Olympus makes small digital voice recorders that are very affordable.

Teleconference Service - There are several and many are free. I use FreeTeleconferenceCall.com, which has been easy to use, has great customer service, and allows you to record the call for free. When you register they assign a telephone number and pin, which is yours to use 24/7. No reservations required.

Message Board - Yahoo Groups is a top choice of many long-distance mastermind groups who want the option of keeping in touch between meetings. I found it easy to set up private, members only access boards for my groups. Members can opt to read messages on the group site or by email. http://groups.yahoo.com

As you can see, there are many pros to creating a long distance mastermind group. The only con might be if you work solo and welcome the interaction with an in-person group. If you are really ambitious you can start or join one of each.

Chiropractic Office Profitability - Top Two Features for Your Point of Sales System

The main benefit of sales at the point of service, commonly called "point of sale" (POS), is improved patient relationship. By offering your patients quality products that enrich their lives outside of your office, you demonstrate your care. Your patients are reminded of you - and of your care about them - every time they use the products you sell them. Better patient loyalty means lower attrition, frequent referrals and, eventually, improved profits.

On the other hand, as soon as POS make up a significant portion of your revenue, you need to prepare to control your inventory. Have you spoken recently with an upset patient who was unable to pick up an item at your clinic because you ran out of it? Are you relying on your own or your office manager's memory to keep your inventory current? Or perhaps you manually review your inventory every month? If your POS makes up a significant source of added revenue, you need to control the flow of items into and out of your practice inventory.

To increase your practice profitability, you need to have the right supplies on hand and eliminate products that don't sell:

• Track the average income of a specific product


• View total product sales by name or SKU

The most important aspect of your implementation is that you do not need to remember to look periodically at any inventory reports. Instead, integrated inventory control needs to be a part of your standard work-flow control. For instance, you need automatic alerts about reaching predetermined inventory levels. A list of features continues:

• Adjust your inventory automatically with invoice creation


• Create patient invoices directly from your scheduler or POS screen


• Set automated reminders to reorder stock when needed


• Use touch-screen monitors to select inventory


• Track the average income of a specific product


• View total product sales by name or SKU


• Scan barcodes easily with a scanner


• Enable discounting campaigns on select products for predefined time periods

Inventory Management

Disciplined inventory management requires keeping accurate records of POS items, which means posting the newly arrived items as well as subtracting the items you sold to patients. Typically, your goal is to prevent the inventory from growing too high, or shrinking to levels below your defined minimums. Competent inventory management also seeks to control the costs associated with the inventory. Inventory management for a medical practice is a balancing act between two key aspects: time and buffer stock.

Time control helps you decide when to replenish your inventory and by how many units. It requires understanding of how long it takes for a supplier to process an order and deliver a product to your clinic. You also need to know how long it will take you to sell those items.

Buffer stock means extra units above and beyond the minimum number required to maintain smooth Point of Sale process. A buffer helps to minimize the chance for production interruption and patient complaints due to a lack of inventory.

At a minimum, you must automate two key inventory control functions:

1. Inventory tracking. Track point of sale inventory by adding the number of items available for each point of sale item. This number will be automatically updated every time when you sell a POS item.


2. Low stock alerts. Automatic system generated workflow tickets remind key members of your staff when stock runs low, i.e., each time you reach a minimum inventory threshold for a any given point of sale item.

Chiropractic Care and Bed Wetting

Bed wetting is a common problem for millions of children and pre-teens around the world. Clinically known as "nocturnal enuresis," bed wetting can be as embarrassing as it is annoying. People try all sorts of methods to try to eliminate the problem. And yet there may be an easier way to cure it than you might think. One new therapy involves children visiting a chiropractor for spinal manipulations.

Why Do Kids Wet the Bed?
It's all about the phrenic reflex. Here's what happens to the body during sleep: While sleeping, breathing slows down until the body's carbon dioxide levels rise high enough to trigger a sudden shudder. This shudder is the phrenic reflex, which is also a spinal reflex. Then one takes a nice deep breath, and then starts breathing normally again.
If the phrenic reflex is not functioning properly, however, instead of triggering a shudder, high carbon dioxide levels in the body will cause the smooth muscles to relax. These involuntary muscles include the valve at the end of the urinary bladder. In this case, any fluid in the bladder is released, and the bed is wet.

How Can Chiropractors Help?
If the phrenic reflex is simply underdeveloped or not yet matured, time may be the only help. Yet often the reflex is fully developed, it is just obstructed by a vertebral misalignment known as subluxation. This out-of-place vertebrae puts pressure on the spine and keeps it from correctly reacting to the normal sleeping processes.

Chiropractic care can help determine whether or not your child has a misalignment, and potentially help your child conquer bed-wetting for good by manipulating the spine back into the proper position.

Does It Really Work?
There have been several studies conducted on this connection. One study, published in the Journal of Manipulative and Physiological Therapeutics, examined 171 children who typically wet the bed every single night. Each child was given some chiropractic care to realign any problems in the spine.

After the treatment, the average "wet" nights for the entire group shrank from seven to four. And 25 percent of the participants displayed a 50 percent reduction in bed-wetting nights. Another 15 percent were basically cured of their problem after the treatment, being considered "dry" with no nightly accidents.

A similar study, used a control group of bed-wetting children that were not treated with chiropractic care. Of the 46 children in the study, 31 received treatment and this group showed an almost 18 percent reduction in wet nights, while the children in the untreated group showed no improvement at all.

So while several visits to the chiropractor may not totally solve the problem, they can lessen the nightly leaking. Many children see marked improvement after just one or two treatments, but for others the results may be more noticeable after several weeks or months of adjustments.

So even if your pediatrician cannot help you solve your child's bed-wetting problem, don't despair. You can turn to chiropractic care to solve this embarrassing problem and get some much needed relief.

Chiropractors and How To Find a Good One

When you say the word "chiropractors", you may get one of several reactions. It is true that there are many who have no use for the profession and consider it a quasi-science at best. Others believe it is just the alternative they need to overcome serious back problems. And then there are those who fall into the middle, but prefer to see their chiropractors use more than a few modern medical practices. If you want to try seeing one yourself, you should make sure you find a good one. A bad one can not only put you off the experience, but could actually cause you more problems than you walked in with. Here are some tips on getting started.

Remember that there are better ways to find chiropractors these days than simply looking in the phone book for the best advertisement. These professionals are typically not shy about getting their business out there for promotion. In and of itself, there's certainly nothing wrong with that, though you may have mixed feelings about the ones who run 1-800 "legal advice" numbers just to get a quick referral from those who have been in an accident. The truth is, however, there's no need to rely on advertisements to make your decision. The best doctors and health professionals rely on word of mouth to get the bulk of their business.

You might find yourself happier if you look for smaller offices. You can probably find chiropractors in your city (or within driving distance) that occupy a highrise building with dozens of professionals working out of the same offices. But you have to ask yourself if you'll receive the kind of personal attention you need in one of those places. Sometimes it pays to think small. A smaller practice will (generally) put more emphasis on communication and individual attention. While being busy is usually a good sign, it isn't always one you can put your faith into. After all, that expensive advertising you see is there for a reason-it works. It doesn't, however, necessarily mean you'll be getting the best care.

When you are making your search, you'll want to keep in mind that there are two basic types of chiropractors. There are those who are almost mystical in their approach to the field and there are those who approach the practice with a much more medically-based set of ideas. You may find you have more success with the latter

iPhone Apps for Chiropractors

There's a growing amount of buzz in the chiropractic profession regarding iPhone apps for practices. Most chiropractors haven't even thought about having a chiropractic app built, though. It's so fairly new and the industry has a tendency to be behind. We are witnessing a once-in-a-lifetime phenomenon, though. Mobile apps are replacing traditional websites. In the same regard smart phones are taking the place of computers. Chiropractors need to observe what's going on or they'll be hurting this year.

Here a few key points that doctors must realize about chiropractic iPhone apps.

Mobile apps for chiropractors are perfect because they make stuff easy for current patients. For instance, patients could schedule appointments with one click through the app. They could also gain access to a resource area where they can read-up on the specific condition they have, along with how it relates to the body. Every doctor knows that proper education is critical when it comes to retaining patients.

Chiropractic apps can also tie into YouTube or Facebook. You may also want to include a refer-a-friend function in the app to help get new patient referrals from those whom you see regularly.

When building the app, you must get specific and clear about exactly what you want. Never be general. The more you think things through from the patient's point of view, the better you'll be able to make things convenient for them. This will allow the app you create to serve their needs better.

Don't get overwhelmed by the thought of building a chiropractic iPhone app.

This is the easiest part, believe it or not. You don't have to be a programmer or know any fancy coding. It's not your specialty so don't worry about it. Delegate this app creation process to a professional freelance developer!

You can either find someone here in the USA or go overseas. You can find top quality developers in either place. Should you decide to look in other parts of the world, you'll pay 2-3 times less than what you would pay for a programmer here. It's not as hard to find a quality developer as you may think.

An easy place to start is on freelance websites like Odesk and Elance. You can find professionals from all over the world that are interested in working with you. They can design the perfect mobile chiropractic app for your specific practice needs.

No need to over-complicate this process.

Have confidence in the programmer to do the difficult work so you can focus on the creative process, generating ideas. Create a chiropractic app for your office initially. After that, you might want to try to crack into the mass market with one of your ideas. This could be based on something you're very passionate about. If you do this, you can easily reach more people with your message.

Are You Thinking of Opening Multiple Chiropractic Practices?

You have been in practice for many years. You have been successful in building and maintaining your practice. The professional goals you established upon graduation have been far exceeded. Now you have ten, fifteen or twenty years before you complete your career. What are your options to grow personally and professionally?

Turning one practice into multiple practices would define growth by many mid-career Chiropractors. To be able to serve more of the community and in turn increase your passive income, lessen doctor/ patient time and increase practice equity would further expand the definition of your success.

As a co-owner of six Chiropractic practices my experiences can clarify, if multiple practice expansion is a viable option for you to reach a higher professional satisfaction. If asked, most Chiropractors would say they would love to own multiple practices and reap the rewards, but most Chiropractors that attempt expansion fail.

A common business plan is to open a second office and work in it on your days off. Build a small patient base and then an associate can take over the existing patent base. What invariably occurs is the existing practice decreases in profitability, a small practice is built at the satellite practice, overhead costs almost double, and the doctor is working an additional two days, in addition to the regular work week, with zero financial ability to hire an associate. The doctor now finds him or herself bleeding until they hemorrhage. The reality is every hour they spend at the satellite office they are losing money and enthusiasm.

This failed plan plays over and over. I have benefited by purchasing many of my satellite practices from doctors at the hemorrhage stage. The doctors all felt that selling their practices at an undervalued price is better than continuing to loose money and energy. For them, it was to sell or close the office completely.

The fundamental mistake these doctors have made is they have worked in their practice, not on their practice. This statement by Michael Gerber in the E-Myth must be understood completely before attempting any expansion.

Doctors tell me all of the time that they are working harder then they ever have before, spending time traveling from one practice to another, training new staff, and seeing more people. They are not accomplishing their goal of multiple practices; they are just doing more of what they're already doing with a lot more overhead. They are working in their practice.

The Chiropractor whose goal is multiple practices must work less as a Chiropractor and more as a visionary, administrator and motivator of staff. A transformation must occur from the practice of Chiropractic to the business of Chiropractic. A shift in thought from "This is what I do, I will do more of it myself" to "I must delegate responsibilities to grow" is a necessity for growth. Your interest will increase in other related areas such as computer technology for higher efficiency, human resources for quality hiring and training, and improvements in basic business modus operandi. Your responsibilities will include investigating the best purchasing opportunity for printing, phone, x-ray sales and service, malpractice and business liability insurance and durable Chiropractic supplies. The doctor that puts their energy into implementing specific systems that can evaluate productivity and efficiency within their practice is working on their practice.

There are three interdependent traits I have found that define success in any project but definitely in multiple office expansion; vision, motivation and system implementation. The vision you create will be the motivating force that develops quality systems that can be highly executed.

You, the Chiropractor must be the visionary; the leader that has a burning desire to climb this mountain. Your employees must understand, agree and follow this vision. Ideally, the Chiropractor, staff and patients should all be aligned in the mission of the practices.

This vision must encompass satisfaction for all involved. Each person working with you must have a communal as well as a personal interest in reaching the goal. By serving the community, the practice, and oneself professionally and financially, solidifies the entire organization with the vision.

No one person can execute all of the needed tasks to build and sustain multiple practices; it is a true team effort. To acknowledge this statement exemplifies the need to motivate your team. Not all employees are motivated by the same compensation or by the same management style. My experience has found that evolving into a well defined corporate culture enables the leader to anticipate the needs of the team. High employee diversity leads to an increased difficulty to motivate and manage. Similar personalities are motivated with similar and predictable ethics, expectations and rewards.

As the organization grows the talent it takes to manage and motivate must increase equally. My basic theory to successfully manage staff is to clearly define what is expected from the employee, have them agree to that level of competency and then motivate and manage them to accomplish that expected level.

"Success is in the system" and, "the system is in the solution" are common phrases in my offices. We live by them and grow by them. The most famous illustration of the concept is McDonalds. With a personnel turnover of three hundred percent they rely on systems to accomplish a predictable standard of quality and service. Once the system had been established replicating the service to over 25,000 worldwide locations was history.

In many one doctor multiple staff practices the Chiropractor has the least knowledge on the systems within their practice; the office manager runs "the show". This doctor is reliant on that person to the point of being held hostage. The doctor that peels away each major task within their practice and develops a system to complete that task by others will be able to grow into multiple practices. That doctor must first master the task, document the process or system and then put it in stone for all to use. Each system must have a component that evaluates and monitors the effectiveness of that specific system for constant improvement. This allows the doctor to delegate with the ability to monitor. The result of this process is growth; growth by organization, not by individual.

The most difficult challenge is to commit to multiple practices, financially and emotionally. Truly commit, not go into the plan by stating, "I will open a second office and see how I do". Once committed you become the architect, designing the business plan with your talents. Drawing from your past experiences you will transition concept into reality.

Personally, growing from one practice to six has been one of my most challenging and satisfying professional experiences. I can relate it to mastering a video game. In a video game, at first each move you make you hit a landmine that brings you close to death. As you begin to understand this new environment you develop a plan or vision to win. It soon becomes evident that a motivated workforce with a plan or system will conquer your opponent. Further repetition of the needed tasks increases your ability to perform at a level of excellence. With all of these forces behind you to gain intellectual strength, political influence and financial independence, you crush the opposition. Unfortunately, life doesn't imitate video games exactly.

Chiropractic Education Poses New Threat to Public Health With New Proposal

The Council on Chiropractic Education, the monopoly accrediting authority for the chiropractic profession, is about to adopt new rules that could pose a real threat the well-being of millions of Americans. The CCE has decided to use the power granted it (under false pretenses) to turn the entire chiropractic profession into an unwieldy group of "not quite Medical Doctors" and loose on an unsuspecting public.

For over 115 years, chiropractic has been a drugless, non-surgical natural remedy for many ailments that haven't responded to traditional treatment. Over the last 30 years, CCE has sneaked its way into allopathic medicine so subtly that only traditional chiropractors have recognized the push. And, they've done it in the most unscrupulous way. By pretending to be the watch guard over chiropractic to ensure its graduates are fully trained and capable of safely serving the public, CCE has actually used that authority to wield an iron fist over anyone in the profession who dared oppose their agenda.

In 2001, the organization was so bold, it stripped the largest chiropractic school in the world of its accreditation status to mute its founder and stop the flow of new students that wanted to enter the profession because of what it was designed to do from its onset. Only a ruling by Federal judge, Charles Moye, that CCE would probably lose its case in Federal court kept it from succeeding.

Few people know (and CCE will NEVER tell) that the vast majority of chiropractic students attend a mere handful of chiropractic schools. Those few schools are those that embrace and teach the founding principles of the chiropractic profession. In other words, the consumers of chiropractic education have shown with their dollars, their time and their lives that THEY want to be involved in a drugless, non-surgical profession dedicated to serving Mankind in a natural way.

Everyone knows about the problem with student loan default rates among graduates of chiropractic school over the last 30 years. What we're seeing is the result of an education that is hardly relevant to the practice of chiropractic being financed by Federal student loans to thousands of students, some who can't even use much of the education they (and you, the American taxpayer) have paid for. Isn't 30 years of leading all health professions in student loan default rates sufficient evidence that CCE has not only failed in its missions to ensure quality chiropractic education but to also protect the American public AND taxpayer?

Now on top of quadrupling the cost of and education that serves neither the profession nor the public, the Council on Chiropractic Education has decided that it should literally remove the essence of chiropractic principles from the very profession it claims to protect. In its proposed revised guidelines, CCE wants to remove the concept of nerve interference and any reference to "drugless, non-surgical" from its lexicon. Obviously, the intention is to begin re-shape the profession into something NO chiropractor ever imagined they'd be or ANY chiropractic patient would ever use. CCE would have chiropractors diagnosing medical condition, prescribing drugs and doing minor surgery.

CCE has accomplished much of its dirty work with subtle (?) nods from both the Federation of Chiropractic Licensing Boards (FCLB) and national Board of Chiropractic Examiners (NBCE) as informal co-conspirators in this dangerous veer toward Medicine.

I love being a chiropractor. I chose to be a chiropractor and NOT a Medical Doctor. Their job is difficult enough. Imagine if you will one day having 60,000 chiropractors turned loose thinking and serving as "not quite" MDs. Some might do well. Honestly, there are probably a few chiropractors that preferred to be MDs that just could not get in to medical school that would still make great MDs. But, imagine the tens of thousands that would eventually be granted those privileges that should not have those privileges and could not handle them if granted.

The Council on Chiropractic Education with its proposed changes threatens both the chiropractic profession and American public. Drastic measures should be taken by the profession, obviously. But, the public should get involved and contact their Congressman and Senators. They should also contact the US Dept. of Education to complain about CCE and encourage DOE to remove CCE's status and either replace it with one without an agenda or, at least, allow another agency to offer an alternative to those schools that choose to offer chiropractic education consistent with both chiropractic principles and the consumers who demand THAT education.

The hearing on CCE's status is in Washington, DC. To contact appropriate staff at the US Dept. of Education, follow this link: http://www.federalregister.gov/articles/2010/12/23/2010-32351/national-advisory-committee-on-institutional-quality-and-integrity-notice-of-members

Quit Smoking With Chiropractic Care or Acupuncture

Acupuncture and chiropractic care are known to have many benefits. Most people believe these benefits only pertain to pain in the body, especially in the spine, leg, and neck regions. There are many other life choices that this alternative technique can help with. When someone needs to quit smoking, physical manipulation can help ease the transition into non-smoking life. Smokers become incredibly addicted due to all of the ingredients that are in a cigarette. It also becomes a crutch when things get too stressful, making it difficult to quit the habit. When a smoker quits smoking or even goes without a cigarette for a while, they may experience stress and anxiety. Nicotine withdrawal may not be quite as destructive as opiate withdrawal, but it certainly makes it harder to quit smoking by a great deal. This is why it is vital for a person to look into Eastern medicine for assistance.

Nicotine withdrawal symptoms include anxiety, irritability, headaches, insomnia, fatigue, and even concentration issues. Due to these withdrawal symptoms, it tends to be overwhelming for those that are trying to quit. The emotions and disorders they experience can be debilitating, so many find it easier just to keep smoking. This does not have to be the case. Much like with depression and anxiety treatments, patients seeking help through acupuncture can see improvement in their overall health.

Alternative treatment has been known to help calm a person attempting to quit down, teach them to relax, and it could help with other issues as well. The quitter will find that they feel healthier and happier simply by receiving a few treatments a week. Every time a visit for chiropractic management is made, the chances of being successful increase. Not only that, but it ends up saving the smoker money in a long run. It is an affordable treatment that helps make them happier, healthier, and free from pain in the body.

Quitting smoking does not have to be a stressful situation for the patient. With the benefits of acupuncture, it can be an easy and permanent way to free oneself from the chains of a nicotine addiction. Look for acupuncture or a chiropractor therapist in your area to have them administer life-changing techniques today. With the increase of energy, the positive effects you will feel, and the reduced inflammation of your joints will have you experiencing life in a completely new way.

Chiropractic: A Good Career That Continues to Survive Tough Times

Thinking of becoming a chiropractor? Then this article is for you.

Chiropractic is a health care discipline that contends that health is directly related to spinal function. The spine is a flexible, hollow structure that houses the spinal cord, a key component of the central nervous system. Since the nervous system controls the function of muscles, organs, glands and tissues, any physical obstruction to it can have an adverse effect on health. Spinal deviations coming from trauma, poor posture, repetitive motions, and gradual spinal wear and tear can place pressure on nerves within the spine, causing pain and sub-optimal health.

Chiropractors are trained to locate areas of spinal misalignment and correct them using manual methods, and sometimes small instruments. They are also trained to use common therapeutic modalities like traction and electric muscle stim; take skeletal x-rays, and have knowledge of exercise rehabilitation. Many also specialize in nutrition to complement chiropractic care. Chiropractors must complete a four-year degree at an accredited chiropractic school and pass a state board exam in order to obtain a license to practice. Continuing education is required every year in order to keep the license current.

The business of chiropractic has dramatically changed in recent years. Those who contemplate embarking on a career in chiropractic should do their due diligence, research the field and gain an understanding of what is required and what to expect from being a chiropractor.

The chiropractic profession has a long history of controversy; some of it due to economic and political motivations. There have been debates on what disorders chiropractors can claim they can treat or cure, whether or not chiropractors are primary care physicians, what procedures chiropractors can bill, and whether or not chiropractic is safe. There have also been fights over inclusion in health insurance coverage and reimbursement. Despite these rocky challenges, leaders of the chiropractic profession have been successful in getting regulators to acknowledge the efficacy of chiropractic and the public's need for chiropractic coverage.

In view of these struggles, starting a chiropractic business can be a daunting challenge. Most chiropractors are basically entrepreneur business owners, and just like any other business owner must have strong business skills in order to survive. Chiropractors, unlike medical doctors don't enjoy the benefit of having hospital privileges, or serving as primary care physicians for a particular health plan. They basically are outside the primary health care delivery system and must acquire patients on their own abilities and finances.

Despite this, chiropractic can still be a very rewarding career. The public needs to have an alternative to drugs, surgery and bed rest for treating sickness and injuries; chiropractors are well suited to fill this need. They can also serve as a natural health and wellness advocate for their patients and significantly contribute to the health of their communities.

A new guide on how to start a chiropractic business has just been released. Written for those aspiring to be chiropractors, as well as chiropractors wishing to operate more leaner, it contains key strategies on how to run a profitable chiropractic clinic and have fun at the same time.

For more information, visit http://www.chiropracticbusinessplan.com

Traveling Entertainers, Dancers Benefit From Chiropractic Assistance

Have you ever thought about how travelling entertainers or dancers go on performing at optimum levels even though they have to put on frequent acts? Do they not go through problems such as muscle pulls, sore knees, or sore backs? Add to this many late nights, continuous exertion, and hectic travel plans; and this becomes a road to various health issues.

This is where Chiropractors come in. The Wiggles, an Australian entertainment group for children, has made Chiropractic care a part of their schedule; and they've been working with Chiropractors since 2004, when they first consulted James Stoxen, DC.

One of the group's member, who is also one of its founders, Anthony Field, said that almost every one of the group's 14 dancers suffered from sore knees, hamstring problems, and shin splints, due to their demanding tour schedules. This was prior to meeting Dr. Stoxen.

The group is very popular in Australia, and is quite well known in the US as well, being looked upon as a very interactive as well as energetic troupe of performers. They are famous for their dance & musical performances, along with the humorous characters that they come up with in imparting relevant social messages to children.

According to Dr. Stoxen, while the entire troupe consists of around 80 members, only around 15 of them perform, and any of them could require attention for health problems that they face. Also referred to as Chiropractor to the Stars, Dr. Stoxen is known to have attended to many performers and athletes passing through Chicago, the city he is based out of.

In discussing why The Wiggles' members came down with injuries, Fields said that most of the pains resulted owing to wearing the incorrect dance footwear, and not knowing the right exercises to prevent injuries. After these were rectified by Dr. Stoxen, and the feet became ok, the rest of the body followed suit.

Dr. Stoxen is now amongst the few Chiropractors in the US who have attended to the Wiggles. The group's members appreciate the Chiropractor's assistance that they've received which not only helps them remain injury free, but also helps them in performing at their peak levels.

Flushing Stress and Anxiety Away With Chiropractic

Stress can be a serious condition if it remains untreated. It can cause anxiety attacks, heart disease, or general pain and stiffness. One of the best options to relieving stress is chiropractic adjustments. Stress can significantly be reduced with the help of a chiropractor. With spinal manipulations and a good diet, the body will be able to adapt better to stress.

Stress knots in the body can drastically hinder the way one performs their daily activities. The body tries to compensate for the pain the muscle is causing, but in return the body starts to become uncomfortable and extremely tight. When a condition arises in the neck, if it isn't treated, it can then form down the shoulders and into the low back.

The biochemical and physiological aspects of the human body receive a lot of attention from chiropractors. When the body has prolonged tension in the muscles, regardless of the location, it can lead to behavioral and personality changes. A spinal manipulation benefits the spine and surrounding muscles. This technique removes the irritation in the nerves and releases tension in the muscles allowing the body to properly adapt to the daily stresses in life.

A spinal adjustment sends certain signals up to the brain that turns off the stress response. The human body can actually handle stress very well if it's given the chance. Routine chiropractic adjustments, a healthy diet, and moving well will keep the body in tip top shape to deal with daily stresses.

Managing stress with chiropractic care helps to improve reflexes, joint and muscle movement, and range of motion. Some people are so prone to stress that the joints and muscles must be retrained so the individual doesn't hold stress and tension in their body. For greater results, spinal adjustments may be combined with massage therapy.

A few tips and helpful hints to reduce any physical stress and tense muscles are:

Take a quick five minute stroll whether it is inside or outside. Continuous movement helps prevent muscle restriction.

Change the scenery. Sometimes all it takes is little break to chit chat with someone or just look at the window. Observing others, or "people watching", is a quick way to get the mind off any stressful thoughts.

Simply close your eyes and imagine being anywhere in the world. Take a few deep breaths and re-group your thoughts to positive images

Stress can definitely bring out the worst in some people. Chiropractic care is an important and natural way to rid stress and tight muscles.

Overuse Injuries - What Causes Them and How to Avoid Them - Part 2

Overuse or repetitive motion injuries are the result of repetitive forces that overtime create so much stress that the tissues finally fail partially or completely. This type of injury is different than sports injuries that are the result of an acute or sudden force that is too much for the tissue to overcome (e.g. a sprained ankle or broken bone). Most parents, coaches and athletes do not readily understand overuse injuries or know how to prevent them from occurring.

As we discussed in Part 1 of this series we mentioned there are three major causes of overuse injuries, particularly in running. The last article discussed increased training load or volume as the first cause of these types of injuries and what a runner should do to prevent this type of injury. In this article we will discuss inadequate warm-up as cause of overuse injury.

A muscle that is not warmed up is less elastic and therefore when put under greater forces like doing tempo or speed work will tear more easily or result in more forces to the ligaments causing them to tear (sprains/strains and tendonitis injuries). Many individuals especially runners have been falsely lead to believe that stretching before they run will help to prevent injury. Unfortunately, the science on this practice is not convincing. Furthermore, any time you attempt to stretch or elongate a muscle when it is not warmed up you run the risk of tearing or injuring the tissue.

So, how should one go about warming up for running or any other sport for that matter if stretching is not the answer. It is not that stretching is bad, it is just that if done to aggressively before there is adequate blood flow in muscle it can lead to injury. Regardless of the sport all activities should begin with lower intensity movements that help to increase blood flow to all muscles that will be in potential use. Easy jogging or cycling for at least 5-10 minutes serves as a good warm-up for almost any sport and prepares the body for more intense running. Vigorous stretching should not occur until after some light warm-up has taken place. I recommend very little stretching if any at all until you have run for at least 5 minutes.

The use of a medicine ball or foam roll to lightly and rapidly roll over the muscles to be used helps to increase blood flow and serves as a good warm-up prior to activity. Once you have completed foam rolling and then 5-10 minutes of easy jogging or shadowing the movements of the activity you are going to be training, then it is okay to stretch the major muscles involved. However, even now the purpose of the stretching prior to begin the intense phase of running or any other activity is to prepare the muscle for that activity, as opposed to trying to improve overall flexibility. So, if one were going to do speed work, after the brief jogging period performing some high knee running, strides and butt kicks will help to move the muscles into a greater range of motion, just like a stretch does, and prepares it for the faster running that is about to occur. If you were going to be sprinting or hurdling the use of ballistic or bouncing type stretches would actually be most appropriate for the activity, provided you have gotten some blood to the muscle first.

So, warming up properly usually does not start with stretching and ideally uses an activity that will bring blood to the area first and then stretch the muscles or attempt to mimic the activity to be performed. Once your are finished with your activity this is actually the best time to attempt to stretch for improving overall flexibility. At the end of your run the muscles are warm and full of blood and can be stretched further than at any other time.

Can Chiropractic Help With Disc Problems?

In most cases, ABSOLUTELY!

While a disc problem can become painful, it doesn't have to take the fun out of your life. A Chiropractor may help provide you with instant relief, as well as avoid possible surgery to your spine.

It is very easy for us to resort to pain killers for immediate relief for our back pain, but is this fixing the problem, or just masking the pain? How many times have you taken pain killers for your back pain only to have the discomfort come on hours or even days later? While pain killers mask the symptoms of a disc problem, a good Chiropractor gets to the cause of your problem, providing you with long lasting results.

Before we can even understand how a Chiropractor may be able to help you overcome disc pain, we must first understand what spinal discs are, their role, as well as how they may become damaged.

What are spinal discs?

Spinal discs or intervertebral discs are small cartilage pads located between your spinal bones. They are composed of an inner jelly-like substance (nucleus pulposus) and a tough outer fibrous ring (annulus fibrosis).

The role of your spinal discs is to allow your vertebrae (bones of the spine) to move freely on one another as well as creating a gap for your spinal nerves to exit from your spine. Your discs also absorb 90% of the weight that goes through your spine and provides a degree of shock absorption. The remaining 10% of the weight rests on the small joints at the back of your spine (facets).

When healthy, discs allow normal turning and bending. Since your spinal discs have a very poor blood supply, they depend upon proper spinal mobility to nourish the disc and expel waste. If your spinal joints lose their normal motion your discs can become malnourished and the health of your spinal discs deteriorates. Like a wet sponge, a healthy disc is flexible. A dry sponge is hard, stiff, and can crack easily. This is how many disc problems begin.

There are various types of disc problems including, disc tear, bulging disc, herniated disc, prolapsed disc, and desiccated disc. Let's have a look at the difference in them all.

DISC TEAR

This type of disc problem refers to a crack or micro tear in the tough outer ring of the disc. This may lead to fluid leaking from the disc and causing it to wear thin.

BULGING DISC

Occurs when the soft jelly-like material in the middle of the disc pushes to one side -forwards or backwards - causing swelling. This swelling can contribute to pressure on the spinal nerves triggering off painful symptoms.

HERNIATED DISC

When a disc becomes herniated, the fluid from the centre of the disc ruptures through the outer fibres, stretching the disc beyond its normal limits.

DISC PROLAPSE

Refers to a condition in which part of the disc tears away and becomes a free floating fragment.

DESSICATED DISC

Occurs when the disc loses its fluid content, and degenerates down to a rough, worn down appearance. This occurs as the bones begin to fuse to each other.

What are some symptoms I may experience as a result of a disc condition?

Symptoms of a disc problem may vary with each individual person. For some, a disc condition may cause little to no pain. For others, a disc problem can push onto nerves in the spine, resulting in a lot of pain, and limited movement. Some symptoms you may experience as a result of this includes, a dull or sharp pain, muscle spasm or cramping, weakness, tingling or referred pain (pain into other parts of the body). It could even make standing, sitting, walking, lifting, urinating, defecating, sneezing, coughing, and moving nearly impossible. In extreme cases, numbness of the legs or foot, or a loss of muscle control may occur.

What causes disc problems?

While pain due to a disc problem may come on all of a sudden, it is usually the result of wear and tear over a long period of time.

For instance, a middle-aged accountant who sits for long periods of time suffers from disc dehydration, and has poor posture and spinal mobility, then lifts a heavy piece of furniture and experiences acute back pain and leg pain.

Or perhaps many months of repetitive lifting, bending or twisting, he experiences no pain at all, until he sneezes. Bingo! A herniated disc.

How can a Chiropractor help?

We mentioned earlier that a lack of spinal mobility may contribute to problems with your discs and may hence contribute to back pain. Subluxations (spinal misalignments) contribute to poor movement between your spinal joints, thus creating unnecessary pressure on your discs. Chiropractors are the only health professional qualified to correct these subluxations. By doing so, they are able to restore the mobility between your spinal joints, thus allowing the nutrients to pass through the joints and to the discs.

While results cannot be guaranteed, many patients have avoided needless surgery or a dependency on pain killers, by choosing to have Chiropractic care. The traditional approach to disc problems often ignores spinal function. Having regular Chiropractic adjustments is safer and often more effective than back surgery.

As a matter of fact, in one study, Chiropractic care had shown 96% effectiveness in helping disc sufferers, as opposed to those who underwent surgery (3% success rate). When you look at these statistics, Chiropractic for disc problems just makes sense!

Someone once said and I totally agree, "Try Chiropractic first, medication second, and surgery third".

If you are suffering from back pain or from other symptoms due to an unhealthy spinal disc, consider Chiropractic care as a safe, gentle and natural means for overcoming this debilitating ailment.

11.5 Myths About Chiropractic Exposed

1. Chiropractic Doesn't Work

Chiropractic is like all health disciplines. It works for some problems and doesn't work for other problems. For musculoskeletal problems (like back pain, neck pain, headaches, migraines, fibromyalgia, sciatica, carpal tunnel syndrome, herniated discs, auto accident injuries, work comp injuries, and sports injuries) chiropractic works exceptionally well. In fact, in many instances people find better results with chiropractic than with drugs or surgery!

2. Chiropractic Isn't Scientific

Chiropractic has an enormous amount of peer reviewed research showing that it is safe and effective for chronic problems involving the nervous system and the musculoskeletal system. There have been over 50 random controlled, double blind trials showing chiropractic is more effective than drugs & surgery for the management of back pain. A recent study at Duke University showed chiropractic was more effective than drugs for headaches & migraines. Researchers in San Diego showed chiropractic to be more effective than medicine or physical therapy for injuries associated with whiplash trauma during a car accident. People suffering with back pain, neck pain, headaches, migraines, sciatica, sports injuries, herniated discs, and extremity problems can rest assured that the chiropractic care they are receiving is backed up by rigorous scientific research.

3. Chiropractic Is Dangerous

For years, the medical community has attempted to portray chiropractic as a dangerous therapy, particularly when involving manipulation to the cervical (neck) area of the spine. However, none of these medical opinions are based in scientific fact. In fact, there have been numerous studies which explored the overall risk of spinal manipulation. These studies (which were published in peer refereed scientific index medicus journals) show the rate of an adverse reaction following a chiropractic adjustment to be roughly 1 in 3,000,000. Now for purposes of comparison, you have 100 TIMES greater likelihood of being injured from taking a Motrin?? Chiropractors pay the lowest malpractice premiums of any physician. Why is this? Because according to the insurance industry, chiropractors don't injure or kill people. It literally is the safest form of healthcare known to human kind.

4. Once You Go, You Have To Keep Going Back Forever

You don't have to go back forever. You don't have to do anything. For example, you don't have to eat right and exercise. You don't have to brush & floss your teeth. You don't have to get to bed on time and get a good 8 hours of sleep each night. We do certain things because it makes sense to do them. We see benefits in keeping up with maintaining our health.

While you don't have to go to a chiropractor forever, some people opt to continue on a periodic maintenance basis so they can keep their joints moving well and maintain good posture. It's kind of like going to the dentist for periodic check ups and cleanings. The spine is just like everything else (your teeth, your car, your house, etc..) in that it requires periodic maintenance for optimum function. People go to their primary care doctors indefinitely. Women go to the gynecologist for an examination. These things are done for wellness & prevention measures. The same thing applies to your spine with chiropractic care.

5. Chiropractors Aren't "Real Doctors"

The word "Doctor" is latin for "teacher" or "learned one". It doesn't mean "he who prescribes drugs. There are many different types of doctoral degree programs: D.C., M.D., D.O., O.D., D.V.M., D.M.D., Ph.D., Ed.D, D.P.T., etc. A professional or academic doctorate degree is considered to be the highest degree conferred in any given area of study.

6. I Can Crack My Own Back

While you may be able to "crack" the joints in your back, you are merely doing a non-specific manipulation of your spine. A chiropractor doesn't do that. Chiropractors perform very specific corrections by moving the vertebrae to their "normal" position. This is like if you knock your front end of your car's suspension out of alignment. You go to the auto shop and the mechanic loosens the suspension. Then they put a laser down the long axis of the car and move the camber and tow back and forth until the front end is re-aligned and then re-tighten everything back up. They aren't just wiggling it back and forth carelessly. A chiropractic adjustment works along the same principals. The chiropractor locates the vertebrae that is out of alignment. Then utilizing very specific vectors, he/she gently slips the bone back into place.

7. Neck Adjustments Cause Strokes

Certain people in the medical community (who have a negative bias against chiropractic and seek to sling mud against the profession) are trying to convince the world that chiropractors cause strokes. Again, there is no scientific study which proves this claim. Not one. And yet the medical community continues to frighten the patient population with this myth. It's unscientific and dishonest of them to perpetuate this lie.

8. Chiropractic Is Only Good For Back Pain

While chiropractic has an outstanding track record for helping people get rid of back pain, that is not the only condition that can be treated. Literally any problem that has to do with the nervous system, or the musculoskeletal system can be helped with chiropractic care.

9. Kids Don't Need Chiropractic

Most chronic spinal problems adults have started when they were children. As the twig is bent, so grows the tree. Wouldn't it make sense to nip these problems in the bud before they've had a chance to blossom into a full blown crisis? Wouldn't it make sense for a chiropractor to treat young girls to first start to show signs of scoliosis? Kids have spines too - and they most certainly need chiropractic care.

10. Medical Doctors Hate Chiropractors

The medical community has certainly softened their stance with regard to chiropractic and their treatment toward chiropractors. Unfortunately there are still a couple of old timers who are set in their ways. There is still professional bigotry out there. But for the most part, the younger doctors don't hate chiropractors. They view them as a medical sub-specialty (which is exactly what it is). The continuous expansion of the scientific literature (which proves chiropractic works) has certainly changed attitudes.

11. Chiropractic Is Too Expensive

Chiropractic is not only safer and more effective than drugs & surgery for chronic problems, it is less expensive too! When you consider that spinal surgery costs an average of $50,000.00 - and fails 50% of the time, chiropractic seems like a bargain at 10 times the price. Also, when you take into consideration the amount of damage that drugs cause to your liver and kidneys - and the long-term costs of the damage to those organs, again chiropractic is a better deal.

11.5. I Need Permission From My M.D. Before Seeing A Chiropractor

You don't need permission to go see a chiropractor. In today's day and age, you can go see any health care provider you want. If your medical doctor tells you you can't go, find another doctor you can STILL go. You are the health care consumer. It's your body and your money. You can go to anyone you want.

How to Pick The Best Chiropractor

It is not always easy knowing how to pick the best chiropractor.

At first glance, one chiropractic clinic will probably look as the same as the next one when you are searching online, in the yellow pages, or your local paper. The main thing to look out for is the various chiropractic treatments which are available from each clinic.

The second is that you need to ask yourself why you are actually looking for this type of treatment.

Most qualified chiropractors will focus on spine manipulation or spinal adjustment treatment. Many aches and pains are often related to the spine. The obvious one is back pain, but other can include neck pain, pain in the shoulders, and even leg pain.

Having poor posture over a number of years can lead to the spine moving away from its correct position. This causes an imbalance in the body which leads to stronger areas of the body compensating for weaker ones. This compensating can only go on for so long before some type of pain starts to manifest itself. This pain may not necessarily appear where you think the problem might be. It is a chiropractors job to find what the real problem is and to start treatment to rectify the cause.

A good chiropractor will not start any treatment on the first appointment.

He or she will spend a good amount of time discussing the problem with you. This will entail an analysis of how long you have had the pain, the areas of the pain, and perhaps even xrays. You will also be tested for the range of movement of your neck, your shoulders, and your legs.

Once the situation has been assessed, only then will your chiropractor discuss treatment options with you. You will be told what the treatment should be, the length of treatment, the cost, and the potential risk of side effects, if any.

There are lots of chiropractic clinics that you can choose from. Ring up a couple and ask what is involved from the start of the process till the end.

A really good chiropractor will not be able to give you a detailed explanation of the situation over the phone, and this is a good thing. How can you be told what is going to happen without being assessed? Any reputable chiropractic clinic will ask you to come in for an initial meeting where you will be assessed and then provided with the options that are available.

If you get somebody who is prepared to guess what is wrong with you, just from a phone conversation, you would be best served by looking elsewhere.

Don't be afraid to ask questions yourself. Find out how long the clinic has been open, check to see if there is any additional information online about a particular clinic.

Knowing how to pick the best chiropractor just requires a little common sense, and this could save you a lot of money in the long run.

Chiropractic Treatment for Spine Disorders

Chiropractic care is very effective for treating spine related disorders. It is the most powerful and natural curing method. The popular chiropractic techniques are Laser Therapy, Cox Spinal Decompression, Full Spine Diversified etc.

There is a need for regular monitoring of the spine. The stress and tension which occurs due to malfunctioning of the spine can affect physical and mental activity of the person up to great extent. The spine is a common bony site for metastatic involvement. The upper bone structure of our body includes rib cage and spinal cord, and is supported by the Central Nervous System or Peripheral Nervous System. A spine is the foundation for the bone system and Nervous System of our body.

Problems Associated With Spine Disorders

The problems which are associated with the malfunctioning of the spine are Trigeminal Neuralgia, Horner's Syndrome, Bell's palsy, Dizziness, Allergies, Sinus problems, Leg and arm numbness, Seizures including Epileptic, Carpel tunnel Syndrome, Scoliosis, Sciatica, Neck and back pain, auto accident injuries, athletic injuries, chronic pain or stress, asthma, fibromyalgia, chronic fatigue syndrome, arthritis, migraines and other headaches. There are also several instances for the dislocation of discs such as degenerative discs, bulging discs, herniated discs, thinning discs, and disc degeneration with oseophyte formation.

Chiropractic Treatment

In most of the cases people suffering from neck ache and back pain problems do not know where to go for an effective treatment and they remain confused, frustrated and anxious. In this regard chiropractic treatment is the most powerful and natural curing method, which is the most viable treatment method. It helps people in achieving new levels of fitness and wellness. The services of chiropractor professional were used to offer comprehensive health care and medical services to athletes in the winter Olympics, which occurred in Canada 2010.

Techniques of Chiropractic treatment

The chiropractic treatment is clinically effective in offering quality treatment options. Some of the modern chiropractic techniques are Applied Kinesiology, Laser Therapy, Orthopedic Extremity Adjusting, Motion Palpation, Myofascial Release, Instrument Adjusting, Sacro-Occipital, Palmer Specific, Cox Spinal Decompression and Full Spine Diversified. The techniques provide considerable improvement in patient's health and overall well-being. The treatment provides new hope to the patients suffering from neck and back pain problems.

The chiropractic techniques are specifically tailored for your individual health and provide treatment to all the spine related problems like Sports Injury, Spinal Stenosis, Headache, Scoliosis, Whiplash, Neck Pain, Back Pain, Pinched Nerve, Herniated Disc and so on.