If you're a chiropractor looking for the most effective ways to generate new patients for your chiropractic practice, here is a blueprint that you can use that should work incredibly well:
1. Forget about spending thousands of dollars on advertising, direct mailings, and yellow page ads.
2. invest a lot of your time and money into getting a beautiful website that has excellent copywriting.
3. Have an opt in form on your website to capture contact information so you can generate leads and do follow up marketing.
4. Create a social media marketing campaign for your practice that centers around Twitter and Facebook.
5. Shoot a number of online videos and put them on YouTube.
6. Set up a practice blog and post to it several times a week.
7. Join a referral group and use these mediums to convey expertise and build connections within the group.
8. Connect with other practitioners like acupuncturists, medical doctors, and psychologists and share your videos and blog with them to, once again, build connection and credibility.
9. Create an information product for your practice that really positions you as an expert and leader.
10. Keep doing social media until you dominate the first page of Google and Yahoo and it becomes apparent that you are the 'go to' chiropractor in your local area.
This is a formula that can work wonders. These are all low-cost or no cost strategies that build relationships through effective education. There is a learning curve with social media, but if you made it through chiropractic school, you can 'get' this stuff no problem!
Doctor Don Davis is the best doctor in Ojai, concentrating his practice since last 30 years.
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