Thursday, June 13, 2013

Why 70% of Chiropractors Struggle Or Fail


This should be a real eye-opener for every chiropractor. According to Dunn and Bradstreet... which keeps records on over 140 million businesses, and has been doing so for over 167 years... "Of the small businesses that fail, 90% do so because of a LACK OF SKILLS and knowledge on the part of the owner."

And, according to SCORE and U.S. Bank... "In 70% of small business failures, a key factor was the owner not recognizing or IGNORING WEAKNESSES and then NOT SEEKING HELP."

Fact is: the research proves entrepreneurs in all categories - chiropractors included - struggle and even fail, because they're either doing the right things wrong, or they're doing the wrong things and don't even realize it.

As an entrepreneur, who also happens to be a chiropractor, there are certain mandatory skillsets you must possess (i.e. management, leadership, marketing, sales, etc.). These are non-negotiable.

According to the research, lacking one or more of those critical skillsets is the cause of 9 out of 10 failures. Are you lacking in any of those areas?

Be honest. According the SCORE research, ignoring a weakness in one of those critical skill set areas... and not seeking help or guidance... is the cause of 7 out of 10 failures. Are you ignoring a weakness in one of those critical skill set areas? Again, be honest.

Look, fact is... success in business as a chiropractor, especially in 2010, is *NOT* about simple common sense. It's about recognizing the mandatory need for certain skillsets, never ignoring weaknesses, and getting the right assistance and/or guidance where and when needed.

And, that's why a majority of practicing chiropractors, unfortunately, experience the exact opposite of what they were hoping and dreaming for when they were going through chiropractic school.

Because, many either don't recognize they lack one or more essential entrepreneurial skillsets, or they do in fact recognize an entrepreneurial weakness, but they're ignoring it, believing it won't have a negative impact on their practice, cashflow, and income.

Unfortunately, research proves the opposite. Point is just this: To thrive as a chiropractor in 2010 you must... MUST... possess all of the mandatory skillsets needed as an entrepreneur.

And, you must never... NEVER... ignore a weakness or inadequacy in any of those skillsets. But, instead, should seek out assistance and/or direction.

[Note: I understand this essay is a bit self-serving since my company provides that entrepreneurial guidance and business training for chiropractors. But, don't let that take away from the truth and power behind the message.]

No comments:

Post a Comment