Seems like every other day, there's a new trick or gimmick that gets the attention of many chiropractors. It's almost consistent with what I like to call "the grass is greener" syndrome. Many simply ditch other methods in search of the magic online chiropractic marketing bullet that is positioned to solve all of their new patient needs. The sad reality is, this always backfires because foundational internet marketing strategies are overlooked in favor of a new tactic.
While there are new tools, networks, and methods that can get you more traffic to your chiropractic website and may even pull a few extra patients, it's important to get back to basics. You know, things that have stood the test of time.
Most recently, Google's +1 platform seems to be causing a stir. Again, this has been positioned as a game changer and magic bullet for many doctors and their chiropractic marketing. But, is it the cure-all? Certainly not. Also, it remains to be seen if it will be good for business.
Throughout my years of consulting, I've found that approximately 5% of doctors will implement everything that is given to them and take consistent action. Those are the practices that see the best results, make the greatest case-studies, and get the most new patients from the internet.
The average majority will do a little then stop, starting again once they get desperate for patients. That's a horrible strategy to be quite honest. Chiropractic marketing should be going on every day.
It's the marketing that gets doctors patients, not how well they can treat/ adjust a patient.
This is where most get it wrong and think philosophy will provide them with big practice growth. Yes, you have to have passion and purpose. However, without accompanied strategy won't you very far. This is what many gurus fail to tell chiropractors.
The fundamentals of web marketing now are things like basic lead-capture, auto-responder follow-up, driving traffic with SEO / PPC, back-linking, article marketing, blogging, email marketing, press releases, Facebook, YouTube videos, etc.
There should be an all-out focus on blanketing as many keywords and related phrases as possible in your local area. This means you'll be creating dozens of videos, articles, press releases, and blog posts to surround the market.
Don't sell yourself short and fall for new tricks or the latest gimmicks. Placing your energy and attention there will only disperse the productive, new patient getting strategies that have been working for years now.
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