Having a website for your chiropractic practice without getting traffic or visitors to your site is like opening a store in the middle of the desert. The purpose of this article is to provide an introduction to one critical component of getting traffic to your site- understanding keywords.
Think of keywords as the word or combination of words that a web searcher enters into the search engines to look for what he/she wants. Understanding how keywords work is one critical key to getting the right people coming to your website. The key to keywords is the following basics:
1. Determine what keywords a web searcher will use to search for what you have to offer- for example chiropractic services.
2. Find keywords that are searched for often and don't have an excessive number of websites with content that are competing for the same keywords.
3. Build pages on your website that contain keywords you have selected.
Although without knowing a lot about you keywords, you might select a general term like chiropractor, you should also select terms which are called "long tail key words." These keywords are searched for less often but often have less competition.
How do you find good keywords to use in the marketing of your web site? There are many tools (many of them free) you can use to do your keyword research. One good basic tool to get started that will show search activity for selected keywords is Google's external keyword tool. Here are the basic steps for using the tool:
1. Enter a keyword or keyword phrase. This first entry is called a "seed keyword" because from it additional information is derived. (For example- "New York chiropractor").
2. Click the button that says "get keyword ideas"
3. A list of related keywords appears and for each related keyword or keyword phrases, you are provided with the amount of monthly searches conducted. In the case of "New York chiropractor" 150 keyword suggestions were displayed. In our example, the term "New York Chiropractor" showed a monthly search volume of 6,600.
4. This tool also lists other additional keyword to consider such as "pediatric chiropractor" which shows 880 searches a month.
How do you get started with keyword research? A first good place to start is to make a long list of the keywords potential patients might use to find out about your chiropractic practice. This basic list will be a good starting point. Important to keep in mind is that you should list keywords that indicate a "buying intent". "Buying intent", in the case of your chiropractic practice means a searcher who needs to see a chiropractor now. Some examples of buying intent keywords are:
- Baltimore chiropractic treatment center
- Baltimore chiropractor phone number
- Baltimore fibromyalgia treatment help
If you are serious about getting people to your website that are in need of chiropractic services, you must understand some basic concepts about keywords, even if you decide to hire an expert to help you. That's because no one understands chiropractic care and terms better than you do.
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